How we helped an organic supplements brand scale growth with website, SEO & social-lead generation

In 2021 — a premium Serbian company specialising in organic whole-food supplements (maca, spirulina, cacao, ashwagandha, and more) — approached VENTRAL GROUP with a clear brief:

“We have high-quality products, great sourcing, growing customer interest — now we need to turn it into a scalable business online.”

The Challenge: Great product, but growth stalled

Although the company had built strong sourcing, certification and product credibility, they were facing several marketing & growth hurdles:

  • Their e-commerce website wasn’t optimised for conversion (slow performance, unclear UX).
  • Their organic search visibility was weak: they weren’t appearing for many high-intent keywords.
  • Their social media presence existed, but did not generate meaningful purchase leads or repeat events.
  • They lacked a structured lead-generation and email-marketing funnel to nurture potential customers and reclaim cart abandoners.

Our Approach: A 360º digital marketing overhaul

VENTRAL GROUP stepped in with a structured strategy centred around four pillars:

  1. Website redesign & conversion optimisation
    • We redesigned the website with performance, clarity and mobile-first in mind: faster load times, simplified checkout, trust elements (certifications, before/after visuals, user-stories).
    • We added clear value propositions around “organic certified”, “premium origin”, “whole-food potency” to reinforce the product narrative.
    • We implemented behavioural triggers: e.g., exit-intent pop-ups with offer for first-time buyers, abandoned-cart emails.
  3. SEO & content strategy
    • We performed a full technical SEO audit: fixed site speed, structured data, canonicalisation, mobile friendliness.
    • We researched keywords around “organic maca powder Serbia”, “spirulina effects”, “premium whole food supplements”, “ashwagandha for women”, and built a content calendar accordingly.
    • We developed educational blog posts (e.g., “How premium organic maca improves energy”, “Spirulina: benefits, sourcing & freshness”, “Cacao vs common cocoa – what makes premium matter”) that positioned the company as expert, improved inbound traffic, and seeded emails & social posts.
  5. Social media & lead-gen funnel launch
    • We refined their brand voice on Instagram & Facebook to speak to the health- and lifestyle-conscious audience: high-quality visuals, short form videos showing sourcing stories, “day-in-life of superfoods” reels.
    • We launched lead-generation adverts targeted to look-alike audiences (for users interested in organic food, superfoods, wellness) and offered gated content (e.g., “10-day superfood challenge” downloadable guide) in exchange for email sign-up.
    • Email flows were created: welcome sequence, product education drip, segmented offers based on behaviour, re-engagement flows for lapsed buyers.
  7. Data measurement and iterative optimisation
    • We set up tracking (via Google Analytics, FB Pixel) to monitor traffic sources, conversion paths, cart abandonment, email open/click rates.
    • We held bi-weekly review sessions with the Brand’s team: analysing which blog posts generated highest conversion, which lead-ad creatives worked best, which email flows needed adjustment.
    • Over time we optimised based on data: e.g., reducing email sequence length for non-responders, refining ad audiences to those who visited “benefits” pages versus just product pages.

The Results: Quality growth & brand credibility

By the end of the year, the Brand achieved:

  • A significant uplift in organic search visibility: site traffic from organic channels increased substantially (30% year-on-year).
  • Conversion rate improvement: website conversion rate went from 1 to 7%.
  • A growing email-list of engaged subscribers, which became a steady sales channel.
  • Social media turned into a meaningful driver of first-time customers, not just engagement.
  • The company strengthened its market position as a credible premium organic supplements provider — not a generic “supplement shop”.

Why this works

  • Value-first content builds trust in categories like supplements where consumers are sceptical.
  • High-quality UX + conversion optimisation mean your traffic can actually turn into buyers.
  • The combination of owned media (website, email) + paid acquisition (social lead-ads) + SEO ensures diversified growth.
  • In regulated/quality-sensitive markets (organic supplements) emphasising sourcing & certification becomes a competitive advantage.

Ready to Scale Your Brand?

Whether you’re a wellness brand or any other type of a business, looking to reach the right partners — VENTRAL GROUP helps you turn digital presence into real-world growth.

We combine strategy, creative, and AI-powered performance marketing to help brands scale intelligently.

Let’s build your smart growth system.Contact us to start your digital transformation.