How AI Transformed Photo and Video Production for an eCommerce Fashion Brand

The Challenge: High Costs in Fashion Visual Production

Visual content is the backbone of any eCommerce fashion brand.

High-quality product photos and videos are essential to attract customers, boost engagement, and increase sales.

However, producing these visuals is expensive and time-consuming:

  • Hiring models, photographers, and editors adds up quickly
  • Schedules are complicated and slow down production
  • Maintaining consistency across campaigns is challenging

Our client approached us with a clear question: “Can you help us reduce costs while keeping our visual content realistic and high-quality?”

The Solution: AI-Powered Visual Production Workflow

At VENTRAL GROUP, we created a custom AI workflow for the brand that transformed the entire visual production process.

Key steps included:

  1. AI Model Training – We trained AI tools to generate fully realistic photos and videos of garments.
  2. Input Simplification – The system only required a single photo of a garment on any model, shot by phone.
  3. Consistent Virtual Models – Every product could be displayed on unified, fully realistic virtual models, ensuring brand consistency.
  4. Staff Training – The client’s team was trained to use the AI workflow independently, enabling them to produce new visuals on demand.

The Results: Hundreds of Thousands Saved

The results were immediate and transformative:

  • The brand eliminated the need for live models, photographers, and editors
  • Production costs dropped by hundreds of thousands of euros annually
  • Visual content was fully realistic, professional, and consistent
  • The brand could create photos and videos at scale, faster than ever

“This was a mind-blowing cooperation. We asked Ventral to help us optimize costs, and we had no idea what they did was even possible. They completely changed the way we do photography, and it now costs us a fraction of what it used to.”

Why AI in Fashion Visual Production Works

Fashion brands everywhere are realizing that AI can replace repetitive, high-cost tasks without sacrificing quality.

Benefits include:

  • Lower costs – Save on models, studios, and production staff
  • Faster production – Create visuals on demand, for multiple campaigns simultaneously
  • Consistent branding – Use the same virtual model library across all products and campaigns
  • Scalability – Easily adapt to seasonal lines, new collections, or multiple channels

This approach doesn’t replace creativity — it frees your team to focus on styling, marketing, and strategy rather than repetitive production work.

How Ventral Group Helps Fashion Brands Implement AI

We help fashion companies implement AI-driven visual production systems that are:

  • Easy to use by internal teams
  • Fully integrated into existing workflows
  • Optimized for cost savings and speed
  • Scalable for multiple collections, seasons, and campaigns

Whether you want to produce product photos, lifestyle videos, or 360-degree images, AI can make your workflow faster, cheaper, and more consistent — without compromising realism.

Ready to Transform Your Fashion Visuals with AI?

AI is no longer a futuristic tool — it’s a practical solution to cut costs, scale production, and maintain premium quality.

Get in touch with VENTRAL GROUP today and discover how AI can completely change the way your fashion brand produces visuals.